Industries specialisation
1Lotus Research specializes in several key industries, with a notable emphasis on healthcare. Here’s a breakdown of their primary sectors of expertise:
Healthcare & Life Sciences
Target Groups:
Physicians, Patients, Pharmacists, Key Opinion Leaders (KOLs), Hospital Administrators, Payers, and Regulators
Therapeutic Areas:
Oncology, Cardiology, Diabetes, Neurology, Gastroenterology, Psychiatry, Respiratory, Rare Diseases
Research Focus:
Drug perception, product concept testing, KOL mapping, patient journey analysis, market access studies, product packaging studies, product promotional materials studies
B2B (Business-to-Business)
Sectors Covered:
Manufacturing, Engineering, Logistics, Automotive Components
Target Audiences:
Procurement heads, decision-makers, distributors, technical specialists
Research Types:
Brand positioning, supplier satisfaction, industrial benchmarking, Usability testing's
End-to-End Market Research Expertise
1. Consumer & B2C Markets
-Industries Served: FMCG, Retail, Lifestyle Products, Financial Services, Telecom
2. Rural & Emerging Markets
-Focused on consumer and healthcare behavior in remote and underserved regions
-Approach: Custom fieldwork, local language capabilities, and cultural adaptation
3. Technology & Innovation
-Areas Studied: Emerging tech adoption, digital platforms, app usability, portal usability, ideation studies
-Typical Studies: UX testing, concept validation, user journey mapping