Industries specialisation

1Lotus Research specializes in several key industries, with a notable emphasis on healthcare. 

Here’s a breakdown of their primary sectors of expertise:

Healthcare & Life Sciences

1Lotus Research’s core strength lies in the healthcare and pharmaceutical sectors.

Target Groups: Physicians, Patients, Pharmacists, Key Opinion Leaders (KOLs), Hospital Administrators, Payers, and Regulators

Therapeutic Areas: Oncology, Cardiology, Diabetes, Neurology, Gastroenterology, Psychiatry, Respiratory, Rare Diseases

Research Focus: Drug perception, product concept testing, KOL mapping, patient journey analysis, market access studies, product packaging studies, product promotional materials studies

B2B (Business-to-Business)

Sectors Covered: Manufacturing, Engineering, Logistics, Automotive Components

Target Audiences: Procurement heads, decision-makers, distributors, technical specialists

Research Types: Brand positioning, supplier satisfaction, industrial benchmarking, Usability testing’s

Consumer & B2C Markets

  • Industries Served: FMCG, Retail, Lifestyle Products, Financial Services, Telecom

  • Research Services: Usage & attitude studies, brand perception, customer satisfaction, pricing studies, Usability testing’s

Rural & Emerging Markets

  • Focused on consumer and healthcare behavior in remote and underserved regions

  • Approach: Custom fieldwork, local language capabilities, and cultural adaptation

Technology & Innovation

  • Areas Studied: Emerging tech adoption, digital platforms, app usability, portal usability, ideation studies

  • Typical Studies: UX testing, concept validation, user journey mapping

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Email

info3@1lotusresearch.com

Contact Us

+91 22 2081 5152

+91 9833 279 397

Address

1Lotus Marketing Research Services 1Lotus Research, 1108, Opal square, 11th Floor, S. G. Barve Road, Wagle estate, Thane (West) - 400604 Republic of India

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